On Amazon’s Plans To Consolidate E-Commerce Power

In 1999, books, music and DVD represented 100% of Amazon’s sales. In 2010, combined sales from those three product categories combined represented less than 40% of the e-commerce giant’s revenues, according to an analysis from agency faberNovel. The agency takes an in-depth look at Amazon’s strategy for consolidating its position in digital goods distribution. Full slide deck is here; more at TechCrunch.